CASE STUDIES
Builders (and Spiro & Associates) Care
Occasionally Spiro & Associates has the opportunity to be involved in something great. This week we had the privilege of partnering with Engle Homes and some of our other vendors to implement a public relations campaign that included live web coverage of the complete re-construction of the home of a very deserving family in downtown Fort Myers.
The home belongs to an elderly Fort Myers woman named Rosemary Johnson. She is the primary caregiver for two adult children with disabilities and one teen-aged grandson with special needs. She has owned her home for 29 years and it was in danger of being condemned due to exposed wiring, mold, bad flooring, and bad plumbing.
Engle Homes’ Southwest Florida division and area non-profit group, Builders Care, put together an All-Star team including their best vendors, trade partners and staff members to provide much needed improvements to the home over a period of just nine days.
It took more than 200 volunteers and almost $100,000 to make this happen.
The project will conclude on May 24th when Engle Homes and Builders Care brings the Johnson family home.
In an effort to provide a play-by-play of the entire experience, Spiro & Associates partnered with the awesome team at Entech Computer Systems and EMCC Web Design to set up a live web cam to cover the project. Our efforts dovetailed with Engle Homes’ current marketing campaign and the efforts of the marketing team at Builders Care.
Set-up involved a web camera, wireless router, cell card, 200 feet of extension cord and the technical assistance of some very nice people (Jake you are my hero).
You can check out the project and the cool technology that lets us bring it to you when you visit www.EngleEvent.com.
You will need to use Internet Explorer and lower the settings on your Internet security to allow for Active X controls to be installed to be able to view the live footage. However, because technology is so cool, you can also view a slideshow of the previous day’s footage just by clicking on the link “Day 1,” “Day 2,” etc.
Not only is the web cam cool, it is bringing a heightened level of awareness to the project. Each day the site is receiving an average of 100 new visitors who are coming back throughout the day to check progress and are clicking through several pages – and linking to partner web sites.
Pretty great, huh?