Chris, our CEO, is like jumping a dead battery on a Matchbox car with a diesel engine. He's a high-powered, energetic advertising expert who loves what he does. Chris is Mr. Local; very rarely does someone show up at our shop that he doesn't know. He grew up in Southwest Florida and attended the University of Florida (if you ask him, there is no other university in Florida). He launched his advertising career as an art director more than 27 years ago and furthered his expertise as a designer and creative director. He set up this shop as The Spiro Group Inc. in 1989.

Chris' experience spans many industries, including hospitality, multi-million dollar real estate developments, green / sustainability products, automotive, marine and health care. This creative work has garnered honors from numerous organizations.

Chris was the youngest in the nation to lead a senior American Advertising Federation organization when he served as President with the local club many years ago. The national organization named the Southwest Florida group "Club of the Year" and Chris "President of the Year," both firsts in the then 29-year history of the chapter. The Lee Building Industry Association named him "Marketing Director of the Year/Agency" three times; was honored with the Sam Walton Business Leader Award; was one of The News-Press's "People to Watch;" and Gulfshore Business magazine named him as a "Power Broker"; and he was named Citizen of the Year of Cape Coral (his stomping grounds).

Always civic-minded, Chris is active throughout Southwest Florida, including serving on a number of boards of directors and executive committees. He loves to get under the hood of clients' branding projects and get his hands dirty tuning them up, setting the timing for a launch or re-launch. He's the main spark in the engine that is Spiro & Associates.